{"title":"Essentials","description":"\u003cp\u003eSome things don't need a uniform programme. They just need your logo in the right place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEssentials\u003c\/strong\u003e brings together the useful everyday pieces that help a business look considered, consistent and recognisably its own.\u003c\/p\u003e\n\u003cp\u003eSimple things. Properly chosen. Made yours.\u003c\/p\u003e","products":[{"product_id":"orly","title":"Orly","description":"\u003cp\u003eOrly is a personalised service towel with embroidery included, designed for businesses where the small details are seen, touched, and remembered.\u003c\/p\u003e\n\u003cp\u003eMade from 80% polyester and 20% polyamide at 280 g\/m², Orly has a soft, practical feel for daily use in salons, gyms, spas, clinics, hotels, barbers, massage rooms, beauty studios, and hospitality spaces. Available in two sizes — 38 × 68 cm and 60 × 145 cm — with selectable colours to match the look of your business.\u003c\/p\u003e\n\u003cp\u003eA towel may seem like a small detail. But small details are often where trust is won. The same colour, the same logo, the same folded towel waiting in the right place — these are the quiet signals that make a business feel more considered.\u003c\/p\u003e\n\u003cp\u003eEmbroidery turns a practical item into part of the brand ritual. It says the business has thought beyond the obvious.\u003c\/p\u003e\n\u003cp\u003eIdeal for salons, gyms, spas, barbers, clinics, hotels, massage studios, beauty rooms, and hospitality businesses that want everyday essentials to feel intentional.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 66, 37);\"\u003e\u003cstrong\u003eTrust Wears a Uniform.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sofiaga","offers":[{"title":"White \/ S (38x68cm)","offer_id":57189384356218,"sku":"TW71009701","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M (60x145cm)","offer_id":57189384388986,"sku":"TW71009801","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Navy Blue \/ S (38x68cm)","offer_id":57190781583738,"sku":"TW71009755","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Navy Blue \/ M (60x145cm)","offer_id":57190781616506,"sku":"TW71009855","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Lead \/ S (38x68cm)","offer_id":57190781649274,"sku":"TW71009746","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Lead \/ M (60x145cm)","offer_id":57190781682042,"sku":"TW71009846","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Fern Green \/ S (38x68cm)","offer_id":57190781714810,"sku":"TW710097226","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Fern Green \/ M (60x145cm)","offer_id":57190781747578,"sku":"TW710098226","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Red \/ S (38x68cm)","offer_id":57190781780346,"sku":"TW71009760","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Red \/ M (60x145cm)","offer_id":57190781813114,"sku":"TW71009860","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Royal Blue \/ S (38x68cm)","offer_id":57190781911418,"sku":"TW71009705","price":8.0,"currency_code":"EUR","in_stock":true},{"title":"Royal Blue \/ M (60x145cm)","offer_id":57190781944186,"sku":"TW71009805","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/8491\/9396\/files\/IMG_1064.jpg?v=1787244755"},{"product_id":"cork","title":"Cork","description":"\u003cp\u003eCork is a personalised towel with embroidery included, designed first for gyms and fitness spaces, but made for any business where small details shape the customer experience.\u003c\/p\u003e\n\u003cp\u003eMade from 90% polyester and 10% polyamide at 190 g\/m², Cork is lightweight, practical, and easy to use every day. Its 70 × 120 cm size makes it ideal for training sessions, gym benches, changing rooms, wellness areas, hotel gyms, spas, salons, massage rooms, and branded service spaces.\u003c\/p\u003e\n\u003cp\u003eIn a gym, the towel is part of the ritual. The member arrives, trains, rests, wipes, folds, repeats. In a spa or salon, it becomes part of the atmosphere. In a hotel or wellness space, it becomes one of those quiet details that makes the service feel more considered.\u003c\/p\u003e\n\u003cp\u003eEmbroidery turns Cork from a simple towel into a small brand signal. The same colour, the same logo, the same towel placed in the right moment — these are the details that make a business feel organised, premium, and intentional.\u003c\/p\u003e\n\u003cp\u003eIdeal for gyms, boutique fitness studios, personal trainers, wellness clubs, yoga studios, sports centres, hotel gyms, spas, salons, massage studios, beauty rooms, and service businesses that want everyday essentials to feel part of the brand.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 66, 37);\"\u003e\u003cstrong\u003eTrust Wears a Uniform.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sofiaga","offers":[{"title":"White","offer_id":57190772670842,"sku":"TW711910801","price":11.47,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":57190772703610,"sku":"TW711910802","price":11.47,"currency_code":"EUR","in_stock":true},{"title":"Dark Lead","offer_id":57190772736378,"sku":"TW711910846","price":11.47,"currency_code":"EUR","in_stock":true},{"title":"Pistachio","offer_id":57190772769146,"sku":"TW711910828","price":3.67,"currency_code":"EUR","in_stock":true},{"title":"Red","offer_id":57190772801914,"sku":"TW711910860","price":11.47,"currency_code":"EUR","in_stock":true},{"title":"Royal Blue","offer_id":57190772834682,"sku":"TW711910805","price":11.47,"currency_code":"EUR","in_stock":true},{"title":"Navy Blue","offer_id":57190772867450,"sku":"TW711910855","price":11.47,"currency_code":"EUR","in_stock":true},{"title":"Rosette","offer_id":57190772900218,"sku":"TW711910878","price":11.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/8491\/9396\/files\/IMG_1076.jpg?v=1787315542"},{"product_id":"teros","title":"Teros","description":"\u003cp\u003eTeros is a personalised backpack with embroidery included, designed for businesses that want their identity to travel beyond the workplace.\u003c\/p\u003e\n\u003cp\u003eMade from 100% polyester 300D at 400 g\/m², Teros has a practical 14 L capacity and a clean everyday shape. Its 30 × 40 × 12 cm size makes it useful for staff, gym teams, event crews, hospitality teams, delivery support, schools, clubs, client gifts, and branded business essentials.\u003c\/p\u003e\n\u003cp\u003eA backpack is not only storage. It is a moving signal. It sits on a chair, arrives at a meeting, goes to the gym, waits behind reception, travels across the city — carrying the business quietly with it.\u003c\/p\u003e\n\u003cp\u003eEmbroidery gives that signal more weight. It turns a useful item into something that feels official, considered, and worth keeping. Not a disposable giveaway. A branded object with a purpose.\u003c\/p\u003e\n\u003cp\u003eIdeal for gyms, studios, hospitality teams, events, clubs, schools, staff welcome kits, client gifts, and businesses that want their brand to be carried, not just seen.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 66, 37);\"\u003e\u003cstrong\u003eTrust Wears a Uniform.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sofiaga","offers":[{"title":"Heather Black","offer_id":57190950797690,"sku":"BO714590243","price":16.67,"currency_code":"EUR","in_stock":true},{"title":"Heather Garnet","offer_id":57190950830458,"sku":"BO714590256","price":16.67,"currency_code":"EUR","in_stock":true},{"title":"Heather Fern Green","offer_id":57190950863226,"sku":"BO714590135","price":16.67,"currency_code":"EUR","in_stock":true},{"title":"Heather Royal Blue","offer_id":57190950895994,"sku":"BO714590248","price":16.67,"currency_code":"EUR","in_stock":true},{"title":"Heather Turquoise","offer_id":57190950928762,"sku":"BO714590246","price":16.67,"currency_code":"EUR","in_stock":true},{"title":"Heather Rosette","offer_id":57190950961530,"sku":"BO714590252","price":16.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/8491\/9396\/files\/IMG_1095.jpg?v=1787320291"},{"product_id":"zenith","title":"Zenith","description":"\u003cp\u003eZenith is a personalised cotton tote bag with embroidery included, designed for businesses that want their brand to leave the building with the customer.\u003c\/p\u003e\n\u003cp\u003eMade from 100% cotton at 180 g\/m², Zenith has a clean natural look, long 70 cm handles, and a practical 41 × 37 cm size. It is light, reusable, and easy to carry — ideal for shops, cafés, bakeries, farm stores, salons, gyms, hotels, events, welcome gifts, retail packaging, and branded business essentials.\u003c\/p\u003e\n\u003cp\u003eA tote bag is not just something to carry things in. It is a small piece of public advertising with better manners. It appears at the market, in the office, at the gym, on the street, in the customer’s home — quietly repeating the name of the business without asking for attention.\u003c\/p\u003e\n\u003cp\u003eEmbroidery gives Zenith a more considered feel. It makes the bag look less disposable and more intentional: not a throwaway extra, but a useful object that belongs to the brand.\u003c\/p\u003e\n\u003cp\u003eIdeal for businesses that want packaging, gifts, or everyday essentials to feel natural, practical, and worth keeping.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 66, 37);\"\u003e\u003cstrong\u003eTrust Wears a Uniform.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sofiaga","offers":[{"title":"Default Title","offer_id":57191076823418,"sku":"BO7551S1229","price":3.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/8491\/9396\/files\/IMG_1108.jpg?v=1787321207"}],"url":"https:\/\/www.sofiaga.com\/en-es\/collections\/essentials.oembed","provider":"Sofiaga","version":"1.0","type":"link"}